Group 1 - The core viewpoint of the articles highlights the successful development of second growth curves by both Xiaomi's Redmi brand in the smartphone market and Dongpeng Beverage's new electrolyte drink, Dongpeng Boshui La, in the beverage industry, showcasing a similar growth logic [1][4][9] - Xiaomi's Redmi brand was launched to target the mid-range and entry-level smartphone market, leveraging Xiaomi's supply chain advantages and technology accumulation to establish a strong user base [3][6] - Dongpeng Beverage, after solidifying its position in the energy drink market with Dongpeng Special Drink, identified the growing demand for electrolyte drinks and launched Dongpeng Boshui La to capture this market segment [4][6] Group 2 - The Redmi Note 15 Pro series is positioned as a significant growth engine for Xiaomi, offering competitive pricing and balanced specifications to attract consumers in the mid-range market [6][9] - Dongpeng Boshui La is designed with a scientific electrolyte composition to meet the rising health consciousness among consumers, targeting various scenarios such as sports, outdoor activities, and office hydration [6][9] - Both companies are implementing differentiated operational strategies to support their respective group strategies, with Xiaomi focusing on high-end technology and Dongpeng expanding into multiple beverage categories [7][9]
单品牌筑基、双品牌破局,小米与东鹏饮料实现多元化战略跃迁