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长沙上榜暑期热门旅游城市前十
Chang Sha Wan Bao·2025-09-01 09:20

Core Insights - The summer tourism market in 2025 has shown sustained heat, with a strong demand for in-depth and quality travel experiences [1][3] - The top 10 popular tourist cities this summer include Nanjing, Chengdu, Xi'an, Beijing, Shanghai, Chongqing, Changsha, Guangzhou, Luoyang, and Kunming [1] Group 1: Travel Trends - The summer travel pattern exhibits a dual characteristic of "medium to long-distance + nearby travel," with demand for medium to long-distance trips (over 300 kilometers) increasing by more than 15% [3] - Searches for "nearby travel" and "one-day trips" have surged by over 70% month-on-month [3] - The popularity of events and exhibitions has sparked a trend of traveling alongside these activities, significantly boosting local consumption across various sectors [3] Group 2: Consumer Behavior - Personalized travel demands are increasingly being released, with over 40% of summer accommodation bookings coming from family travelers, who show strong purchasing power [3] - 20% of family travelers prefer five-star hotels, while searches for "pet-friendly" hotels and homestays have increased by 18% and 94% year-on-year, respectively [3] - There is a growing expectation among tourists for one-stop services encompassing dining, accommodation, transportation, and entertainment [3] Group 3: Future Outlook - The future will see a continuous emergence of segmented demands from tourists, with a focus on one-stop, multi-scenario deep travel experiences becoming a core need [4] - Travel platforms and related businesses are encouraged to enhance product offerings and service quality to meet diverse consumer needs and drive market growth and innovation [4]