合资车企陷流量焦虑，有销售称“每人每天必须拉30个公号关注”

Core Insights - The article highlights the urgency of joint venture car manufacturers to adapt to market changes, particularly in the context of electric and intelligent vehicle trends, as they face increasing competition from domestic brands [1][4][5] Group 1: Market Dynamics - Joint venture car manufacturers are experiencing "flow anxiety" and are actively seeking consumer attention through innovative marketing strategies at events like the Chengdu Auto Show [1][4] - The competition landscape has shifted, with leading domestic brands surpassing second-tier foreign brands, putting pressure on joint ventures to enhance their market presence [4][5] Group 2: Product Development and Strategy - Volkswagen Anhui plans to launch two sedans and one SUV in 2026, with the ID. EVO concept car representing a significant step in their electric vehicle strategy [2] - The increasing penetration of electric vehicles has led to a focus on intelligent features, with 90% of consumers willing to pay extra for advanced driving services [2][3] Group 3: Sales and Pricing Strategies - Some joint venture brands have begun to see a recovery in sales due to localized strategies and a fixed pricing model, which has led to a steady increase in orders for fuel vehicles [5][6] - The implementation of a "one-price" strategy by companies like SAIC-GM aims to enhance price transparency and improve service quality through dealer assessments [5][6] Group 4: Innovation and R&D - Joint venture manufacturers are breaking away from traditional models, with companies like GAC Toyota and Dongfeng Nissan leveraging local resources to accelerate their R&D processes [6] - The future success of foreign brands in the electric vehicle market will depend on their ability to adapt strategies and potentially sacrifice short-term profits to maintain market share [6]