Core Insights - The summer box office for 2025 reached 11.966 billion yuan, with 321 million admissions, marking year-on-year growth of 2.76% and 12.75% respectively, and domestic films accounted for 76.21% of the total box office [1] - The top five films during this period were: "Nanjing Photo Studio" (2.89 billion yuan), "Wang Wang Mountain Little Monster" (1.455 billion yuan), "Chasing the Wind" (879 million yuan), "Lychee of Chang'an" (678 million yuan), and "Jurassic World: Rebirth" (567 million yuan) [1] - Guangdong province led the nation with a total box office of 1.599 billion yuan during the summer season, supported by various initiatives from the Guangdong Film Bureau [2] Box Office Performance - The total box office for the year reached 39.292 billion yuan by the end of August [1] - Guangdong's film promotion efforts included coordination meetings with film representatives and media to discuss marketing strategies for local productions [2] Film Promotion and Events - The Guangdong Film Bureau launched the "Guangdong Art Film Festival - Touching Theater" series, showcasing international films alongside domestic productions to enhance audience engagement [3] - The "2025 Guangdong-Hong Kong-Macao Greater Bay Area Animation Film Week" attracted over 250 attendees, highlighting the popularity of animated films [3] Consumer Incentives - The Guangdong Film Bureau initiated the "Film Benefits for All, Enjoy Exciting Movies" campaign, investing 12 million yuan in vouchers and discounts to stimulate ticket sales [4] - Special viewing discounts for specific demographics, such as seniors and students, were introduced to encourage attendance [4] Policy Support - The introduction of the "15 Policies for Promoting High-Quality Development of Guangdong's Film Industry" has been well-received, aiming to create a comprehensive support system for the film industry [5] - A new mini-program was launched to provide one-stop services for film crews, facilitating access to resources and information [5]
2025暑期档广东省票房稳居全国第一，多举措促进电影消费
Nan Fang Du Shi Bao·2025-09-01 09:31