Joyoung(SZ:002242) Mei Ri Jing Ji Xin Wen·2025-09-01 09:53Core Viewpoint - Joyo's performance has been under pressure for four consecutive years, with a significant decline in both revenue and profit, while its employee stock ownership plan remains profitable despite the overall downturn in stock price and performance [1][2][4]. Financial Performance - Joyo's revenue peaked in 2020 at 11.224 billion yuan and net profit at 940 million yuan, but by 2024, revenue and net profit had dropped to 8.849 billion yuan and 122 million yuan respectively [2]. - In the first half of 2025, Joyo reported a revenue of 3.987 billion yuan, a year-on-year decrease of 9.11%, and a net profit of 123 million yuan, down 30.02% year-on-year [2]. - The company's gross margin and net margin have also declined from 32.05% and 8.16% in 2020 to 25.50% and 1.20% in 2024 respectively [3]. Market Competition - The small home appliance industry is highly competitive, which has contributed to Joyo's declining performance. Despite being a leading brand, Joyo's market share has not improved [3]. - Accounts receivable have increased significantly from 212 million yuan in 2020 to 1.078 billion yuan in 2024, indicating potential issues with product sales [3]. Employee Stock Ownership Plan - Joyo's employee stock ownership plan was implemented in 2022, with a total of 12.9 million shares at a price of 1 yuan per share for half of the shares, while the average repurchase price was 17.01 yuan per share [4][5]. - The plan is limited to senior executives and core management, with a maximum of 45 participants [6]. - The plan has performance assessment periods from 2022 to 2026, with a total of five unlock periods, each allowing for a 20% release of shares [9].