成都车展上20个主播围着拍华为，20个销售排队卖小米

Core Insights - The 2025 Chengdu Auto Show, despite a decrease in participating car manufacturers, remains a significant event for the automotive market, serving as a barometer for the development of the automotive market in Central and Western China and marking the beginning of the peak sales season [1][2] Group 1: Event Overview - The Chengdu Auto Show featured 120 participating car manufacturers, with a notable absence of ultra-luxury brands and a 10-company reduction compared to the previous year [1] - The event's focus has shifted towards sales rather than mere exhibition, with companies prioritizing customer engagement and order conversion [2][4] Group 2: Marketing Strategies - Self-owned brands are emphasizing their technological partnerships, particularly with Huawei, using terms like "Huawei full-stack" to attract attention [2][5] - Various brands are employing different marketing tactics, such as live streaming with influencers to create a lively atmosphere and attract consumers [4][8] - Some brands, like BYD, are focusing on emotional value in their marketing, showcasing innovative features and engaging directly with consumers [9][10] Group 3: Consumer Engagement - The presence of influencers at the event has become a focal point, with many brands utilizing them to enhance consumer interaction and drive traffic to their booths [4][8] - The event coincided with the Qixi Festival, leading to a focus on visually appealing car designs and colors to attract female consumers, reflecting a shift in the demographic landscape of car buyers [10]