Core Insights - Beijing Automotive Manufacturing Plant has launched Ruisheng as an independent brand focused on the MPV market, aiming to penetrate the high-end segment [2][3] - The Ruisheng Wangpai M7 MPV model is set to be released in October 2024, with a price range of 61,800 to 147,800 yuan [2] - The MPV market is currently polarized, with high-end models priced excessively and low-end products lacking in user experience [2] Market Strategy - Ruisheng targets the 120,000 to 250,000 yuan MPV market, which includes family users and small business owners [3] - The brand plans a "three-step" strategy to capture market share from 2025 to 2027, aiming to become a mainstream player by 2030 [3] - The brand's success hinges on building market recognition and establishing a reputation for quality and safety [3] Industry Context - Beijing Automotive Manufacturing Plant is now part of Weiqiao Group, which is known for its vertical integration in the aluminum industry [4] - Weiqiao Group provides technological support in lightweight, intelligent, and green solutions for Ruisheng [5] - The company plans to invest 20 billion yuan in R&D over the next five years [5]
北京汽车制造厂推出锐胜品牌：只做12万至25万的MPV