Core Viewpoint - The improvement in gross margin for Huaren Health (301408) is attributed to multiple factors working together in the company's actual operations [1] Group 1: Factors Contributing to Gross Margin Improvement - Procurement cost optimization through market consolidation and centralized negotiations with suppliers, leveraging scale effects to reduce overall procurement costs [1] - Strengthening sales capabilities and terminal promotion to enhance sales efficiency and market share [1] - Strict control of selling expenses, reduction of discounts, and optimization of expenditure structure to improve the efficiency of expense utilization [1] - Optimization of pricing strategies, enhancement of B2C business, and promotion of proprietary brands and national general agent products contributing to the overall increase in gross margin [1]
华人健康：公司毛利率提升的主要因素有四个方面