Core Viewpoint - The company emphasizes the importance of research and development (R&D) innovation, with a continuous increase in R&D investment projected for the coming years [1] R&D Investment - R&D investment is expected to grow by 11.77% in 2024 compared to the previous year [1] - For the first half of 2025, R&D investment is projected to increase by 26.23% year-on-year [1] Focus Areas - The company is focusing on the deep integration of AI technology and marketing, aiming to optimize advertising algorithms, AIGC creative generation, and intelligent deployment [1] - A specialized R&D team has been established to support these initiatives [1] Talent Management - The company has implemented a competitive compensation system and talent development mechanisms to ensure a robust talent pool [1] Future Plans - The company plans to continue increasing its investment in AI R&D and to upgrade its programmatic advertising platform and R&D center to strengthen its technological competitive advantage [1]
易点天下：公司高度重视研发创新