ZBOM(SH:603801) Zheng Quan Shi Bao Wang·2025-09-01 11:26Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, attributed to a challenging market environment influenced by the real estate sector and consumer sentiment [2][3]. Financial Performance - In the first half of 2025, the company achieved revenue of 1.899 billion yuan, a year-on-year decrease of 14.14% [2]. - The net profit attributable to shareholders was 138 million yuan, down 7.21% year-on-year [2]. - The gross margin for the first half of 2025 was 35.97%, a decrease of 0.72 percentage points compared to the previous year [2]. - The net profit margin improved to 7.27%, an increase of 0.55 percentage points year-on-year [2]. Business Strategy - The company is accelerating its integrated home strategy and actively following national consumer subsidy policies [3]. - Retail business revenue (including direct and distribution channels) was 1.292 billion yuan, down 3.64% year-on-year [3]. - The overseas business achieved revenue of 148 million yuan, a significant increase of 70.69% year-on-year, indicating progress in the company's international expansion strategy [3][4]. - The company is focusing on enhancing customer acquisition, conversion, and delivery capabilities through a multi-faceted approach [3]. Market Conditions - The custom home industry is under pressure due to deep regulation in the domestic real estate sector and low consumer sentiment, leading to a phase of declining terminal demand [2][3]. - The competitive landscape is intensifying, with diversified sales channels and fragmented traffic making customer acquisition and order conversion more challenging [2]. Overseas Expansion - As of June 30, 2025, the company's overseas business covered 41 countries with 36 distribution stores [4]. - The company plans to deepen its presence in key markets such as Australia and North America while exploring emerging markets in Southeast Asia and the Middle East [4]. Business Adjustment - The company is adjusting its business development strategy in response to the real estate and macroeconomic environment, with the large-scale business entering a transformation phase [4][5]. - The proportion of large-scale business revenue decreased from 27.4% to 16.96% year-on-year [4]. - The company is focusing on high-end real estate products and exploring growth opportunities in affordable housing and office furniture to mitigate the impact of real estate regulation [5].