Prnewswire·2025-09-01 11:16Core Concept - Coca-Cola and Disney have launched a collaboration titled "Coca-Cola x Star Wars: Refresh Your Galaxy," aimed at celebrating the power of fandom and community through limited-edition products and an augmented reality experience [1][2][3] Collaboration Details - The campaign features limited-edition Coca-Cola cans and bottles showcasing iconic Star Wars characters, designed to engage fans globally through creative content across various platforms [2][4] - The collaboration emphasizes the shared commitment of Coca-Cola and Disney to create moments of joy and connection, highlighting the cultural significance of Star Wars fandom [3][4] Product Offerings - A total of 21 new character designs will be available, including characters like Lando Calrissian, Obi-Wan Kenobi, and Darth Vader, with some designs exclusive to Disney parks [5][8] - Fans can unlock an augmented reality experience by scanning the cans or advertisements, allowing them to create and share personalized hologram messages [4][5] Marketing Strategy - The campaign is developed by WPP Open X, led by Ogilvy, and supported by various partners, focusing on engaging Star Wars fans through innovative marketing strategies [6] - The launch will include creative content set in movie theaters, a culturally significant venue for both Coca-Cola and Star Wars [3]