2025暑期档电影市场洞察报告出炉，江苏贡献12.16亿票房

Core Insights - The summer box office for 2025 concluded with a total revenue of 11.966 billion yuan, marking a year-on-year increase of 2.76% [1] - Total audience attendance reached 321 million, reflecting a year-on-year growth of 12.75% [1] - The average attendance rate for films was 6.9%, which is an increase of 1.0% compared to the previous year [1] Provincial Box Office Summary - Guangdong province led with a box office of 1.599 billion yuan, accounting for 13.4% of the total, despite a slight decrease of 0.6% [3] - Jiangsu province followed with 1.216 billion yuan, representing 10.2% of the total, also down by 0.5% [3] - Zhejiang province ranked third with 951 million yuan, holding 7.9% of the total box office, down by 0.4% [3] - The top 10 provinces collectively generated 7.905 billion yuan, which is 66.1% of the total box office, with a decrease of 1.4% in market share [3] City Box Office Summary - The top city, A, achieved a box office of 754 million yuan, representing 6.3% of the total [5] - Beijing ranked second with 622 million yuan, accounting for 5.2% of the total [5] - Shenzhen followed with 439 million yuan, making up 3.7% of the total [5] - The top 25 cities combined contributed 5.945 billion yuan, which is 49.7% of the total box office, with a decrease of 0.7% in market share [6] Film Performance Insights - High-quality films have consistently driven box office performance, with top films contributing over 70% of the total revenue during the summer season [7] - Audience preferences indicate that storylines are the most critical factor in viewing decisions, with emotional resonance enhancing the viewing experience [7] - The film "Nanjing Photo Studio" set a record for the summer box office, attracting significant audience engagement [7] - Viewer demand for historical, war, and animated genres was notably satisfied during the summer season [7]