Joyoung(SZ:002242) Mei Ri Jing Ji Xin Wen·2025-09-01 13:08Core Viewpoint - Joyo's performance has been under pressure for four consecutive years, with a significant decline in both revenue and net profit, while its stock price has dropped over 80% from its peak in 2020 [1][4][6]. Financial Performance - In 2020, Joyo achieved a revenue of 11.224 billion yuan and a net profit of 940 million yuan, but by 2024, these figures had fallen to 8.849 billion yuan and 122 million yuan respectively [4]. - For the first half of 2025, Joyo reported a revenue of 3.987 billion yuan, a year-on-year decrease of 9.11%, and a net profit of 123 million yuan, down 30.02% year-on-year [4]. - The company's gross margin and net margin have also declined from 32.05% and 8.16% in 2020 to 25.50% and 1.20% in 2024 [5]. Market Competition - The small home appliance industry is highly competitive, which has contributed to Joyo's declining performance. Despite being a leading brand, Joyo's market share has not improved [5]. - Accounts receivable have increased significantly from 212 million yuan in 2020 to 1.078 billion yuan in 2024, indicating potential issues with product sales [5]. Stock Performance - Joyo's stock price peaked at 42.88 yuan in 2020 and fell to a low of 8.53 yuan in 2024, reflecting a maximum decline of over 80% [6]. - As of September 1, 2025, Joyo's stock closed at 9.71 yuan, with a market capitalization of 7.409 billion yuan [6]. Employee Stock Ownership Plan - Joyo implemented an employee stock ownership plan in 2022, which has remained profitable despite the company's declining stock price [7][8]. - The plan involved a total of 12.9 million shares at a subscription price of 1 yuan per share for half of the shares, while the average repurchase price was 17.01 yuan [8]. - Participants in the plan are limited to senior executives and core management, with the number of participants adjusted from a maximum of 27 to 45 [9]. Performance Assessment of Employee Stock Ownership Plan - The employee stock ownership plan has not met its performance targets, with the first unlock period failing to meet the required performance metrics, resulting in 320,000 shares not being unlocked [11].