Joyoung(SZ:002242) Mei Ri Jing Ji Xin Wen·2025-09-01 13:12Core Viewpoint - Joyo's performance has been declining for four consecutive years, with significant stock price drops, yet its employee stock ownership plan remains profitable due to favorable purchase conditions [1][4][6]. Financial Performance - Joyo's revenue peaked at 11.22 billion yuan in 2020, but has since declined to 8.849 billion yuan in 2024, with a half-year revenue of 3.987 billion yuan in 2025, down 9.11% year-on-year [4][6]. - Net profit fell from 940 million yuan in 2020 to 122 million yuan in 2024, with a 30.02% decline in the first half of 2025 [4][6]. - The company's gross margin decreased from 32.05% in 2020 to 25.50% in 2024, and net margin dropped from 8.16% to 1.20% in the same period [6]. Market Competition - The small home appliance industry is highly competitive, impacting Joyo's market share and profitability [5][6]. - Despite being a leading brand, Joyo's market share has not improved, indicating challenges in maintaining its competitive edge [5][6]. Employee Stock Ownership Plan - Joyo's employee stock ownership plan was implemented in 2022, allowing employees to purchase shares at 1 yuan each, while the average repurchase price was 17.01 yuan [7][8]. - The plan includes 12.9 million shares, with a total fundraising of 12.9 million yuan, and the average purchase price for the shares held is approximately 8.0625 yuan [7][8]. - The plan is limited to senior management and core personnel, with a maximum participation of 45 individuals [8]. Performance Assessment of Employee Stock Ownership Plan - The plan has not met its performance targets, with the first unlocking period failing to release 320,000 shares due to unmet criteria [10]. - The second unlocking period will release 686,200 shares, while 1.6013 million shares will not be unlocked [10].