Jing Ji Guan Cha Wang·2025-09-01 14:13Core Insights - Wei Jianjun, chairman of Great Wall Motors, has become a highly popular figure among Chinese automotive leaders, as showcased at the Chengdu Auto Show on August 29 [2] - Great Wall Motors is actively promoting motorsport culture, participating in events like the Dunhuang Off-Road Endurance Race, reflecting its brand commitment to "grow with users and protect their passions" [2] - The company emphasizes its unique Hi4 intelligent four-wheel drive hybrid technology, which aims to provide a four-wheel drive experience at a two-wheel drive price, catering to diverse user needs [2] Product Strategy - Great Wall Motors showcased over 30 vehicles at the auto show, highlighting its "full scene" product layout strategy, which addresses various use cases such as urban commuting, suburban exploration, family travel, rugged off-roading, and luxury trips [3] - Key models displayed included the Haval Big Dog PLUS, second-generation Haval H9 Warrior Edition, Wey High Mountain 7, new Tank 500, 2025 Ora Good Cat, Ora Lightning Cat, V6 Fire Cannon, Mountain Sea Cannon Hi4-T Travel Co-Creation Edition, and Great Wall Soul S2000, illustrating the company's comprehensive travel ecosystem [3] - The event was designed as a user party, allowing customers to share their personal stories with Great Wall Motors, enhancing emotional engagement and connection with the brand [3]