Core Insights - The ice and snow industry in China is experiencing rapid growth, driven by increased participation in winter sports and the development of indoor skiing facilities, which are becoming integral to urban life [2][5][8] Group 1: Industry Growth and Economic Impact - The Chinese government is prioritizing the development of the ice and snow economy as a new growth driver, with plans to enhance the entire industry chain, including culture, equipment, and tourism [2][4] - The projected consumer spending on ice and snow sports for the 2024-2025 season is expected to exceed 187.5 billion yuan, marking a growth of over 25% compared to the previous season [2] - The number of indoor ski resorts in China has surged from 5 in the 2013-2014 season to 59 in the 2023-2024 season, with an anticipated increase to 79 by the 2024-2025 season [2] Group 2: Regional Development and Market Dynamics - Southern provinces such as Zhejiang, Jiangsu, and Guangdong are leading in the number of indoor ski resorts, with 12, 7, and 5 respectively, indicating a shift in ice sports culture beyond traditional northern regions [5] - The ice and snow sports sector in regions like Guangdong is transitioning from an experimental phase to a normalized development stage, contributing to regional economic growth [5][9] Group 3: Company Developments and Innovations - Shanghai YaoXue Ice and Snow World, covering 350,000 square meters, is set to attract over 500,000 visitors in its first summer, showcasing the potential of large-scale indoor ski facilities [4] - The "Hot Snow Miracle" brand operates multiple indoor ski resorts, with the latest opening in Shenzhen, reflecting a strategic expansion to meet market demand in the Greater Bay Area [4][6] - The training segment of the "Hot Snow Miracle" has seen over 160 million participants, with a compound annual growth rate exceeding 80% since 2021, highlighting the growing interest in ski training [9] Group 4: Future Prospects and Strategic Insights - The indoor ski industry is viewed as a high-frequency consumption scenario, with revenue streams expanding beyond ticket sales to include memberships and training services [9][10] - The industry is witnessing a collaborative ecosystem, integrating various partners such as travel agencies and hotels, which enhances the overall customer experience [10] - The leadership in the industry emphasizes the importance of rational investment strategies tailored to different cities and demographics to optimize returns and operational efficiency [10]
全球十大滑雪场中国占据七席，持续高速发展出海在即？
Di Yi Cai Jing·2025-09-01 14:23