保健食品抽检不合格率已连续5年低于0.6%

Core Viewpoint - The health food industry in China has been steadily developing to meet health consumption demands, but issues such as false advertising and exaggerated claims have emerged, prompting regulatory actions to enhance market order and safety standards [1] Regulatory Actions - The State Administration for Market Regulation (SAMR) has implemented a five-year special rectification action since 2020 to regulate the health food industry, focusing on improving market order and safety levels [1][2] - SAMR emphasizes a full-chain regulatory approach, ensuring safety, efficacy, and quality of health foods through strict registration, production licensing, and post-market supervision [2] Inspection and Compliance - Over the past five years, SAMR has conducted 175,000 batches of health food inspections, maintaining a non-compliance rate below 0.6% for five consecutive years, with 100% self-inspection and problem rectification rates reported by production enterprises [3] Market Environment - The health food market has faced marketing irregularities, including illegal online marketing, hidden channels, and deceptive practices [4] - SAMR has taken strong measures against illegal activities, with 6,304 cases investigated and fines totaling 260 million yuan since 2020 [5] Innovative Approaches - SAMR has introduced innovative methods such as encouraging consumers to report illegal activities through "you shoot, I check" initiatives, enhancing the accountability of direct selling companies [5]