Zhong Guo Zheng Quan Bao·2025-09-01 15:13Core Viewpoint - The adjustment of the predetermined interest rates for insurance products has led to the discontinuation of several existing products, with a focus on launching new products, particularly dividend insurance, which is expected to become a key sales focus for insurance companies [1][4][5]. Group 1: Product Adjustments - As of September 1, the predetermined interest rates for life insurance products have been officially lowered, with ordinary insurance products now at 2.0% and dividend insurance at 1.75% [1][3]. - Many insurance companies are in the process of launching new products and training their sales personnel to adapt to the changes in interest rates [3][6]. Group 2: Market Response - There has been a noticeable increase in customer inquiries and purchases leading up to the interest rate adjustment, particularly on August 31 [3]. - The overall number of new products being launched remains limited, but several major insurance companies are actively introducing new offerings [3][6]. Group 3: Focus on Dividend Insurance - Industry experts indicate that dividend insurance products will gain a competitive edge following the interest rate adjustments, making them a focal point for sales strategies [4][5]. - The adjustment presents both opportunities and challenges for dividend insurance, as it may initially reduce competitiveness but ultimately enhance its relative advantages [5][6]. Group 4: Strategic Initiatives - Insurance companies are preparing for the new product landscape by enhancing their product reserves, system infrastructure, and training for sales personnel [6]. - Companies like China Life and Ping An are emphasizing the importance of dividend insurance in their strategies to improve efficiency and meet customer needs in a low-interest-rate environment [6].