PAB(SZ:000001) Zhong Guo Ji Jin Bao·2025-09-01 15:17Core Viewpoint - Ping An Bank aims to become "China's most outstanding and globally leading intelligent retail bank" by enhancing its retail banking strategy, focusing on "efficiency first, scale considered" in its retail business development [1][2]. Group 1: Retail Banking Strategy - Ping An Bank has appointed Wang Jun as the assistant president in charge of retail banking, emphasizing the importance of asset management and basic wealth management as a "reservoir" for high-quality AUM (Assets Under Management) development [1][3]. - The bank's retail AUM currently stands at approximately 4.21 trillion yuan, with a need to increase the proportion of basic wealth management products [3]. Group 2: Wealth Management Services - The bank is responding to the low interest rate environment by positioning wealth management as a "wealth ballast," aiming to provide stable and secure investment products for customers [3][4]. - Ping An Wealth Management has launched a brand upgrade campaign titled "Buy Wealth Management, Choose Ping An" to enhance customer trust and satisfaction [1][3]. Group 3: Differentiation in Wealth Management - With over 40,000 bank wealth management products in the market, Ping An Wealth Management is focusing on creating differentiated service capabilities to stand out in a highly competitive environment [5][6]. - The company is leveraging AI and big data to provide tailored services to a large customer base, enhancing the customer experience through features like "Wealth Management Night Market" for flexible trading [6][7]. Group 4: Investment Management Practices - Ping An Wealth Management is implementing an "industrialized and platformized" investment management model to ensure consistency in risk-return characteristics and improve investment efficiency [7]. - The company aims for absolute returns, with clear performance targets for each product, supported by a robust platform for achieving these goals [7]. Group 5: Service Advantages - Ping An Bank boasts five core service advantages: strong backing from the Ping An Group, a comprehensive product offering, a large professional wealth management team, fast transaction processes via its app, and exclusive customer benefits [8]. - The bank's wealth management clients generally prefer investments that yield higher returns than deposits while avoiding high risks, indicating a cautious approach to market fluctuations [8].