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今起实施!AI生成内容必须带“身份证”,腾讯、抖音、快手、B站、DeepSeek等平台已公告→
Di Yi Cai Jing·2025-09-01 15:26

Core Points - The implementation of the "Identification Method for AI-Generated Synthetic Content" began on September 1, requiring all AI-generated content to have clear identification labels [1][5][8] - The regulation mandates that various stakeholders in the AI content generation chain, including service providers and content platforms, must ensure proper labeling of AI-generated content [8][11] Group 1: Regulatory Framework - The "Identification Method" requires explicit and implicit labeling for AI-generated text, images, audio, and video content [5][8] - Content dissemination platforms like Bilibili and Xiaohongshu must verify metadata and provide necessary labeling features to inform users about AI-generated content [8][11] - Users are also required to label AI-generated content when uploading or sharing it [8][11] Group 2: Industry Response - Companies like MiniMax have demonstrated how to implement explicit labeling in their platforms, using visible indicators such as badges stating "AI generated" [9][10] - Douyin has introduced features to assist creators in labeling AI content and has implemented metadata identification for traceability [11][13] - Tencent and Kuaishou have also announced measures to comply with the new regulations, ensuring transparency and user awareness regarding AI-generated content [13][15] Group 3: Market Implications - The new regulations are seen as a foundation for the credibility of generative content, influencing market competitiveness for large model enterprises [10] - The Shanghai Municipal Cyberspace Administration has initiated an ecological alliance to promote implicit labeling recognition among over 30 companies [10][11] - The industry is adapting to these regulations, with platforms actively enhancing their content governance capabilities to align with the new standards [14][15]