Dutch Bros Bets on New Markets: Will Traffic Trends Keep Up?

Key Takeaways Dutch Bros' Q2 revenues rose 28% to $416M, with system comps up 6.1% and transactions up 3.7%.The chain opened 31 shops in Q2, entered Indiana and plans at least 160 new system shops in 2025.Dutch Rewards drove 72% of system transactions, supporting customer loyalty amid rising competition.Dutch Bros Inc. ((BROS) is pressing the accelerator on expansion, but the key question remains whether transaction growth can keep pace with its ambitious store rollout.In the second quarter of 2025, revenue ...