EASYHOME(SZ:000785) Xin Lang Cai Jing·2025-09-01 15:39Core Viewpoint - The company reported its 2025 interim results, showing a slight revenue increase but a significant decline in net profit, indicating challenges in maintaining profitability amidst ongoing business transformations and market conditions [1][2]. Revenue Performance - In H1 2025, the company achieved revenue of 6.44 billion yuan, a year-on-year increase of 1.5% [1][2]. - The revenue breakdown includes: - Leasing management business: 2.38 billion yuan, down 21.3% year-on-year [2]. - Franchise management business: 220 million yuan, up 3.9% year-on-year [2]. - Product sales business: 3.6 billion yuan, up 29.5% year-on-year [2]. - Q2 revenue was 3.13 billion yuan, a decrease of 2.4% year-on-year [1]. Profitability Analysis - The company reported a net profit attributable to shareholders of 330 million yuan in H1 2025, a decline of 45.5% year-on-year [1]. - The gross margin for H1 was 23.9%, down 9.5 percentage points year-on-year, influenced by rental concessions [3]. - The net profit margin was 5.1%, a decrease of 4.4 percentage points year-on-year [3]. Cost Management - The company has implemented effective cost control measures, resulting in a decrease in fixed leasing costs and improvements in management and sales expense ratios [3]. - The expense ratios for sales and management decreased by 2.2 percentage points and 1.1 percentage points, respectively [3]. Strategic Initiatives - The company is advancing its digital transformation, with a 47% year-on-year increase in paid users for its design services [2]. - The company has expanded its smart home sales, achieving over 3.49 billion yuan in sales, a 55.3% increase year-on-year [2]. - The number of stores for the smart home segment reached 164, with 14 new stores opened in H1 [2]. Future Outlook - The company forecasts net profits of 510 million yuan, 600 million yuan, and 680 million yuan for 2025, 2026, and 2027, respectively, reflecting a significant downward adjustment from previous estimates due to ongoing merchant subsidy policies [3]. - The projected growth rates for net profit are -33.5% for 2025, 16.3% for 2026, and 13.7% for 2027 [3].