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比亚迪8月销量停滞不前,新势力交付量分化凸显纯电上升趋势
Zhong Guo Ji Jin Bao·2025-09-01 15:38

Core Insights - BYD's August sales stagnated, with a total of 373,626 units sold, reflecting a year-on-year growth of 0.15% and a month-on-month increase of 8.52% [2][4][6] - The competition among new energy vehicle manufacturers is intensifying, with companies like SAIC and Geely showing significant growth in their electric vehicle sales [6][10] BYD Performance - In August, BYD's total new energy vehicle sales were 373,626 units, with a cumulative total of 2,863,876 units for the year, marking a 23% year-on-year increase [4][6] - BYD's sales have plateaued since April, failing to exceed 380,000 units in the subsequent months [6] - The company's overseas sales peaked in June but have since declined, with August sales at 80,813 units [6] Competitor Analysis - SAIC's new energy vehicle sales reached 129,771 units in August, a year-on-year increase of 49.89% [8][10] - Geely's new energy vehicle sales were 147,400 units in August, showing a remarkable year-on-year growth of 95.20% [10][12] - New entrants like Leap Motor and Xpeng are also gaining traction, with Leap Motor delivering 57,100 units in August, a year-on-year increase of 88.31% [12][13] Trends in New Energy Vehicles - The trend is shifting towards pure electric vehicles, as indicated by the performance of companies like NIO and Xpeng, which have seen significant increases in their electric vehicle deliveries [5][19] - NIO's August deliveries reached 31,300 units, marking a year-on-year increase of 55.16% [14][19] - Xpeng's deliveries also hit a new high of 37,700 units in August, reflecting a year-on-year growth of 168.66% [14][15] Market Dynamics - The market is witnessing a clear shift from range-extended vehicles to pure electric models, as consumer preferences evolve and infrastructure improves [19][20] - Ideal Auto's deliveries fell to 28,500 units in August, a decline of 40.72% year-on-year, highlighting the challenges faced by companies focusing on range-extended models [20]