银发经济 养老服务师“真服务”才能走得更远

Core Viewpoint - The introduction of the new profession of elderly care service providers in China highlights the need for high-quality elderly care services as the aging population grows, with 310 million people aged 60 and above by the end of 2024 [1][2]. Group 1: Industry Overview - The elderly care service provider profession is distinct from traditional elderly care workers, requiring a broader set of skills and knowledge [1]. - By 2024, the population aged 65 and above in China is projected to reach 220 million, accounting for 15.6% of the total population, indicating a significant demand for elderly care services [1]. Group 2: Market Demand and Challenges - The demand for professional elderly care service providers is increasing as they can offer personalized guidance that addresses individual needs, similar to the emerging role of career planners [2]. - The profession currently lacks clear definitions and standards, leading to inconsistencies and potential exploitation within the market [2][3]. Group 3: Regulatory Needs - There is an urgent need for regulation to ensure that elderly care service providers operate within a framework that protects the rights of the elderly and maintains market order [3]. - Establishing clear standards for service offerings, pricing, and professional qualifications is essential for the legitimacy and effectiveness of the elderly care service provider profession [3].