Core Viewpoint - The Ministry of Commerce plans to introduce several policies to expand service consumption this month, reflecting a shift in macro policy focus towards balancing goods and service consumption in response to changing consumer behavior [1][2]. Group 1: Service Consumption Trends - Service consumption has higher income elasticity, meaning changes in residents' income expectations and growth have a greater impact on this sector [1]. - Recent trends indicate that there is demand and spending in the service consumption sector, but it requires appropriate scenarios and high-quality supply to match evolving consumer concepts [1]. - The youth consumer group, particularly Generation Z, is willing to spend on interests and emotional value, as seen in the phenomenon of "LABUBU," while also being conscious of cost-effectiveness, demonstrating a preference for "spending when necessary and saving when possible" [1]. Group 2: Policy Recommendations - To address the shortage of high-quality service supply, the focus should be on "opening up externally and loosening restrictions internally," which includes expanding pilot programs in telecommunications, healthcare, and education to attract mature and high-quality services [1]. - Additionally, reducing domestic market restrictions, such as easing market access and optimizing regulatory models, is essential to stimulate market competition and enrich service supply [1]. - Long-term reforms through "opening up" are necessary, but short-term counter-cyclical adjustment policies must also be implemented to demonstrate the government's commitment to boosting consumption [2]. - The recent "dual subsidy" policy from the Ministry of Finance aims to leverage fiscal resources to reduce financing costs for consumers and operators, guiding financial resources towards the consumption sector [2].
时报观察 着力真实需求方能扩大服务消费
Zheng Quan Shi Bao·2025-09-01 18:47