Di Yi Cai Jing·2025-09-01 22:50Core Viewpoint - The credit card sector in China is experiencing a significant decline, with various metrics such as credit card loan balances, transaction volumes, and the number of active cards showing downward trends, indicating a shift in consumer behavior and market dynamics [1][2][3]. Credit Card Loan Balances - The total credit card loan balance of 14 major banks reached 7.52 trillion yuan, a decrease of 197.57 billion yuan or 2.56% compared to the beginning of the year, with 11 banks reporting a decline [1][2]. - China Bank reported the largest decrease in credit card loans, down 13.88% to 522.50 billion yuan, while other banks like Ping An Bank and Industrial Bank saw reductions of 9.23% and 8.07%, respectively [2]. Credit Card Transaction Volumes - The total credit card transaction amount for 12 banks was 11.47 trillion yuan, reflecting a year-on-year decline of 11.05%, equivalent to a drop of 1.42 trillion yuan [2]. - The highest decline in transaction volumes was observed in China Bank and Everbright Bank, both exceeding 18%, while Construction Bank and Agricultural Bank experienced declines of around 5% [2]. Credit Card Circulation - The total number of circulating credit cards among 10 banks was 890 million, a decrease of 3.91 million cards compared to the previous year [3]. - Ping An Bank saw a net reduction of 6.26 million cards, a decline of 12%, while other banks like Industrial and Traffic Banks also reported significant reductions [3]. Credit Card Business Revenue - Credit card business revenue for several banks is in decline, with only four banks disclosing figures. For instance, China Merchants Bank reported a 4.96% drop in interest income and a 16.23% decrease in non-interest income [4][5]. - Other banks like Citic Bank and Everbright Bank experienced double-digit declines in credit card business revenue, with reductions of 14.61% and 21.3%, respectively [5]. Credit Card Non-Performing Loans - The non-performing loan (NPL) ratio for credit cards is on the rise for most banks, with Traffic Bank's NPL ratio increasing by 0.63 percentage points [6]. - As of mid-2025, China Merchants Bank maintained a stable NPL ratio of 1.75%, while Postal Savings Bank and Agricultural Bank reported lower ratios around 1.5% [6]. Changing Consumer Behavior - There is a noticeable shift in consumer attitudes towards credit cards, with many individuals opting to cancel excess cards, reflecting a trend towards minimalism in card ownership [7]. - Users are expressing dissatisfaction with the reduced benefits of credit cards, leading to a more selective approach in maintaining only essential cards [7]. Industry Outlook - Despite the overall contraction in the credit card market, there is potential for quality improvement and differentiation among banks, focusing on high-end customer needs and basic customer demands [8]. - Banks are actively pursuing differentiated strategies, such as promotional activities and product innovations aimed at enhancing customer engagement and satisfaction [8].