Zhong Guo Zheng Quan Bao·2025-09-01 23:20Core Viewpoint - The recent adjustment of the predetermined interest rates for life insurance products has led to a significant shift in the insurance market, with a focus on dividend insurance products becoming more prominent due to their competitive advantages following the rate cuts [1][2][3]. Product Changes - As of September 1, the predetermined interest rates for ordinary insurance products have been reduced to 2.0%, and for dividend insurance products to 1.75%, marking the first adjustment since the dynamic adjustment mechanism was established [2][3]. - Many insurance companies have launched new products, but the overall number of new offerings remains limited [2][3]. Market Dynamics - The reduction in predetermined interest rates is expected to enhance the appeal of dividend insurance products, prompting insurance companies to shift their sales focus towards these products [3][4]. - The competitive landscape for dividend insurance may face short-term challenges, but the narrowing gap between dividend and traditional insurance rates could ultimately benefit the overall business structure and risk management [3][5]. Training and Development - Insurance companies are increasing training efforts for sales personnel to better understand and sell dividend insurance products, which are perceived as more complex compared to previous offerings [4][5]. - Companies are establishing specialized teams to facilitate the transition towards dividend insurance sales, indicating a strategic shift in their product offerings [5].