“大数据”印证暑期经济活力

Core Insights - Shenzhen Railway achieved a record high in passenger numbers during the summer transportation period, reflecting a strong release of travel demand and robust economic activity [1] Group 1: Passenger Statistics - During the summer transportation period (July 1 to August 31), Shenzhen Railway recorded a total of 37.236 million passengers, representing a year-on-year increase of 7% [1] - The number of passengers sent was 19.165 million, an increase of 994,000 passengers or 5.5% compared to the same period last year, marking the highest passenger volume in history for summer transportation [1] Group 2: Travel Patterns - The overall passenger flow during the summer was stable, primarily driven by student travel, tourism, and family visits, with business travel being a secondary factor [2] - Popular travel routes included short trips within the province to cities like Guangzhou, Chaozhou, and Meizhou, as well as longer trips to destinations such as Changsha, Wuhan, and Guilin [2] - Student travel and family trips accounted for 7.2% and 13.7% of the total passenger flow, respectively [2] Group 3: Service Enhancements - To meet diverse travel demands, Shenzhen Railway increased train capacity based on ticket demand analysis, operating an average of 1,172 passenger trains daily and adding 2,363 temporary trains during the summer [2] - New ticket options such as "regular tickets" and "multiple-use tickets" were introduced to cater to frequent commuters [4] - Additional services included a dedicated passage for group travelers and multilingual assistance at stations to enhance the travel experience [4] Group 4: Cross-Border Travel - The Futian Station saw 1.833 million passengers, a 24% increase year-on-year, while cross-border travel via the Guangzhou-Shenzhen-Hong Kong high-speed rail reached 6.124 million passengers, up 16.7% [3] - The cross-border travel pattern showed a balanced flow, with 48.7% of travelers from Hong Kong heading to Shenzhen and 49% of travelers from Shenzhen going to Hong Kong [3] - The "flexible travel" service for cross-border trains served over 23,000 passengers during the summer [3] Group 5: Economic Impact - The tourism market in Shenzhen was highly active, ranking in the top 10 for domestic nearby travel destinations and top 8 for family travel destinations [4] - The total retail sales of consumer goods in Shenzhen reached 583.202 billion yuan, with a year-on-year growth of 3.6%, indicating a slight acceleration in growth compared to the first half of the year [4]