Core Viewpoint - The recent adjustment of the predetermined interest rates for life insurance products has led to a shift in focus towards dividend insurance products, which are expected to become a key sales priority for insurance companies [1][3]. Group 1: Product Changes - As of September 1, the predetermined interest rates for life insurance products have been officially lowered, with ordinary insurance products now at 2.0% and dividend insurance products at 1.75% [2]. - The adjustment marks the first decrease since the establishment of a dynamic adjustment mechanism linking predetermined rates to market rates [2]. - Many insurance companies have already launched new products, although the overall number of new offerings remains limited [2]. Group 2: Market Dynamics - The reduction in predetermined interest rates is seen as both an opportunity and a challenge for dividend insurance products, potentially enhancing their competitive edge while also increasing sales difficulty [3]. - Companies are expected to strengthen their focus on dividend insurance sales as part of their strategies to improve efficiency and meet customer needs in a low-interest-rate environment [3][5]. Group 3: Training and Development - Insurance companies are enhancing training for sales personnel to better equip them for selling dividend insurance products, which are perceived as more complex and requiring higher expertise [4]. - The transition to new products has prompted companies to initiate or intensify training programs for agents to ensure they can effectively communicate product details to clients [4]. Group 4: Strategic Initiatives - Companies like China Life are forming specialized teams to drive the transformation towards dividend insurance sales, indicating a strategic shift in their product offerings [5]. - There is a recognition of the need for innovation in technology, risk management, and product development to meet the evolving demands of the market [5].