Xin Lang Cai Jing·2025-09-02 00:29Core Viewpoint - Great Wall Motors achieved a revenue of 92.3 billion yuan and a net profit of 6.3 billion yuan in H1 2025, maintaining a "buy" rating due to the launch of new vehicles and a clear long-term strategy in intelligence and global expansion [1][2]. Financial Performance - The company reported a revenue of 92.33 billion yuan in H1 2025, a year-on-year increase of 1%; net profit attributable to shareholders was 6.34 billion yuan, a year-on-year decrease of 10%; and the net profit excluding non-recurring items was 3.58 billion yuan, a year-on-year decrease of 36% [2]. - In Q2 2025, the company achieved a revenue of 52.32 billion yuan, a year-on-year increase of 8% and a quarter-on-quarter increase of 31%; net profit attributable to shareholders was 4.59 billion yuan, a year-on-year increase of 19% and a quarter-on-quarter increase of 162% [2]. Sales and Product Structure - In Q2 2025, the company sold 313,000 vehicles, a year-on-year increase of 10% and a quarter-on-quarter increase of 22%. The sales breakdown by brand included Haval (177,000), Wey (21,000), Pickup (46,000), Ora (7,000), and Tank (62,000) [3]. - The sales proportion of high-end brands Wey and Tank increased by 1.6 and 3.4 percentage points respectively, indicating an upward optimization of the product structure [3]. Profitability and Cost Management - The company achieved a net profit per vehicle of 15,000 yuan in Q2 2025, a quarter-on-quarter increase of 115% [4]. - In Q2 2025, the sales, management, and R&D expense ratios were 5.2%, 1.8%, and 4.5% respectively, with the sales expense ratio increasing due to accelerated user channel development and marketing for new models [3]. International Expansion - In H1 2025, the company sold 198,000 vehicles overseas, a year-on-year decrease of 1.9%; in Q2 2025, overseas sales were 107,000 vehicles, a year-on-year decrease of 2% but a quarter-on-quarter increase of 17% [4]. - The company’s Brazilian factory commenced operations on August 16, 2025, serving as a regional manufacturing center for Latin American markets [4].