Zheng Quan Shi Bao·2025-09-02 00:55Core Insights - The Chinese government is focusing on enhancing sports consumption and developing the sports industry as part of its strategy to expand domestic demand [1][10] - The marathon events in China have evolved beyond traditional sports competitions, significantly impacting local economies and promoting consumption [2][4] Industry Growth - The sports industry in China has maintained a high growth rate, with a notable increase in marathon events and participation, from 699 events and 6.05 million participants in 2023 to 749 events and 7.05 million participants in 2024 [2][11] - A large city marathon can generate economic benefits ranging from 600 million to 700 million yuan, showcasing the economic impact of these events [4] Economic Impact - The 2025 Wuxi Marathon attracted over 426,000 spectators and participants, generating an economic benefit of 50.5 million yuan, a 78.2% increase from the previous year [4] - The integration of marathons with local tourism and services has created a comprehensive consumption ecosystem, enhancing the economic value of these events [8][12] Market Dynamics - The sports-related market in China has over 17 million entities, with a significant increase in registrations, indicating a growing interest in the sports industry [6] - The collaboration between sports companies and marathon events is crucial for maximizing economic value and enhancing city influence [6][7] Consumer Behavior - The annual consumption scale of certified road running participants is projected to reach 16.8 billion yuan in 2024, reflecting a 26% increase from 2023, with direct consumption on apparel and gear exceeding 9.8 billion yuan [11] - The demand for integrated experiences combining marathons and tourism is driving consumer spending across various sectors [11][12]