【中泰传媒互联网】2Q25游戏财报总结：收入连续6季度攀升，经营净现金创新高

Core Viewpoint - The gaming sector has shown continuous growth, with revenue increasing for six consecutive quarters, and significant improvements in gross profit margins and net cash flow, indicating a robust recovery and potential for further investment opportunities [4][7][24]. Financial Performance - Total revenue for Q2 2025 reached 22.18 billion, representing a year-on-year growth of 22.3% and a quarter-on-quarter increase of 3.6%, marking the sixth consecutive quarter of positive sequential growth [7]. - Gross profit for Q2 2025 was 15.81 billion, also reflecting a sixth consecutive quarter of sequential growth [5][7]. - The overall gross margin for Q2 2025 was 71.3%, continuing an upward trend since Q3 2020, driven by a shift towards non-revenue-sharing platforms and an increase in self-developed game revenues [5][6]. Cost Management - R&D expense ratio has been on a downward trend for ten consecutive quarters, indicating a more efficient allocation of resources as companies optimize projects [6][13]. - Management expenses decreased significantly in Q2 2025, with a management expense ratio of 6%, the lowest since 2019 [13]. - Sales expenses remained stable, with a slight increase, indicating effective cost control in customer acquisition [13]. Profitability - The overall net profit attributable to shareholders for Q2 2025 was 4.16 billion, a substantial increase from 2.47 billion in the same period last year, with a net profit margin of 18.7% [14][23]. - The adjusted net profit for Q2 2025 reached 4.01 billion, marking a new high since 2019 [14]. Market Dynamics - The top five companies by revenue in Q2 2025 were ST Huatuo, Sanqi Interactive, Perfect World, G-bits, and Shenzhou Taiyue, with a combined market share of 79.9% [18]. - The top five companies by net profit were ST Huatuo, Sanqi Interactive, Kaiying Network, Giant Network, and G-bits, with a combined profit share of 81.3% [23]. Investment Outlook - The current market rally is driven by EPS improvements, with the gaming sector's valuation remaining stable and not showing signs of a bubble, as the PE-TTM ratio is around 33x, down from a peak of 45x [24]. - The sector is expected to continue benefiting from policy improvements and operational efficiencies, with recommendations to focus on companies like ST Huatuo, Giant Network, Perfect World, G-bits, and Kaiying Network [24].