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90后“富二代”接棒,1.5万家好想来年入323亿冲刺IPO
Xin Lang Cai Jing·2025-09-02 02:14

Core Viewpoint - The company, Wancheng Group, has successfully transformed from a mushroom-focused business to a snack retail powerhouse, with its new "bulk snack" business accounting for nearly all of its revenue, but faces challenges such as low profitability and high debt levels [1][4][15]. Group 1: Business Transformation - Wancheng Group, originally established in 2011, was primarily focused on edible mushrooms, with over 70% of its revenue coming from mushroom products between 2017 and 2021 [2]. - The company launched its "Lvxiaocan" brand in August 2022 to enter the bulk snack market, and by 2024, its revenue reached 32.3 billion yuan, a 248% increase year-on-year, with the bulk snack business contributing 98% of total revenue [4][5]. - As of mid-2025, the company reported a revenue of 22.58 billion yuan, a 106.89% increase year-on-year, with a net profit of 472 million yuan, marking a significant growth [5]. Group 2: Financial Performance and Challenges - Despite impressive revenue growth, Wancheng Group faces a "high revenue, low profitability" issue, with a net profit margin of only 2.09% in the first half of 2025 [8]. - The company's debt has escalated, with total liabilities reaching 5.144 billion yuan and an asset-liability ratio increasing from 24.36% in 2021 to 75.65% [8][9]. - The company has also faced numerous complaints regarding its products and services, indicating potential risks associated with its rapid expansion [7]. Group 3: Management Transition - The founder, Wang Jiankun, was placed under investigation in March 2025, leading to a management transition where his sister Wang Lijing took over as chairman and his son Wang Zenning became the general manager [11][14]. - Wang Zenning has been involved in the family business since 2015 and has taken on a more prominent role during the transition period [13][14]. - The management change occurs amidst the company's significant transformation and poses questions about the future direction and stability of the business [15].