Core Viewpoint - CICC has downgraded the Non-IFRS net profit forecast for Lingmeng Media (09857) for 2025 by 60.6% to 42.93 million HKD due to investments in new short-form content, while raising the 2026 forecast by 48.7% to 173 million HKD, reflecting expected capacity release in long-form content [1] Group 1: Business Performance - In the first half of 2025, Lingmeng Media reported revenue of 401 million HKD, a year-on-year increase of 108%, with Non-IFRS net profit of 14.44 million HKD, turning profitable and aligning with market expectations [1] - The company’s short-form content business generated over 50 million HKD in revenue in the first half of 2025, with a production capacity of over 3,400 minutes, a 70% year-on-year increase [2] Group 2: Long-form and Short-form Content Strategy - The company is focusing on high-quality drama development and gradually increasing production capacity, with a stable production pace for long-form content [2] - The long-form series "Shu Juan Yi Meng" has been released, and two additional projects have been completed, indicating a steady production rhythm [2] Group 3: International Business and Cost Management - In the first half of 2025, overseas business revenue exceeded 33 million HKD, 2.5 times that of the same period in 2024, with the series "Shu Juan Yi Meng" launched on multiple international platforms [3] - The company has improved its gross margin to 25.2% in the first half of 2025, with a reduction in sales and management expenses due to cost-cutting measures [3] Group 4: Future Outlook - The company anticipates gradual capacity release for long-form content in 2026, with several projects in various stages of production [4] - Ongoing attention is recommended for the release schedule and profitability improvement of long-form content [4]
中金：维持柠萌影视(09857)跑赢行业评级 上调目标价至5.3港元