Qi Lu Wan Bao·2025-09-02 03:34Core Insights - The automotive market is experiencing a significant boost due to favorable policies, including the implementation of consumption loans and subsidies for vehicle purchases, which are expected to lower costs for consumers [1][3][5]. Policy and Financial Support - The "National Subsidy" for consumer loans was introduced, allowing personal loans used for vehicle purchases to benefit from interest subsidies, effective from September 1, 2025, to August 31, 2026 [5]. - The subsidy scheme includes a maximum interest subsidy of 1,000 yuan for loans under 50,000 yuan and up to 3,000 yuan for loans above that amount, enhancing affordability for consumers [5]. - The 2025 automotive trade-in policy allows for up to 20,000 yuan in subsidies for trading in old vehicles for new energy vehicles and 15,000 yuan for fuel vehicles, expanding the scope of eligible vehicles [3][5]. Automotive Exhibition Highlights - The 2025 Qilu Autumn Auto Show is set to take place from September 4 to 8, featuring nearly 1,000 mainstream models and various promotional activities aimed at boosting consumer engagement [1][6]. - The event will showcase major brands like BYD, Chery, and Great Wall, with significant exhibition spaces dedicated to new energy vehicles, reflecting the growing market penetration of these models [8][9]. - The exhibition will also include interactive activities and giveaways to enhance consumer experience and encourage participation [14][20]. Market Trends - The sales of new energy vehicles have seen substantial growth, with production and sales reaching 8.23 million and 8.22 million units respectively in the first seven months of the year, marking a year-on-year increase of 39.2% and 38.5% [8]. - New energy vehicles accounted for 45% of total new car sales, indicating a strong shift in consumer preference towards these models [8]. Consumer Engagement Initiatives - The auto show will feature a "mass car purchase event" and an interactive AI car exhibition consultant to provide personalized buying advice and enhance the overall consumer experience [20]. - Various promotional activities, including a model contest and interactive brand engagement, are designed to attract visitors and create a lively atmosphere at the event [20].