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国元证券:品牌力带动订单火热 智车继续AI化
智通财经网·2025-09-02 03:41

Group 1 - The core viewpoint of the report highlights the strong order data driven by brand power following the recent launch of new vehicles by leading brands, alongside advancements in technology and decreasing hardware and software costs, which enhance the penetration of smart driving assistance features [1] - In August, the retail sales of passenger cars in China from August 1 to 24 reached 1.285 million units, a year-on-year increase of 3%, while wholesale reached 1.341 million units, also a 12% increase year-on-year [1] - Cumulative retail sales for the year reached 14.031 million units, reflecting a 10% year-on-year growth, and cumulative wholesale reached 16.866 million units, showing a 13% year-on-year increase [1] Group 2 - In the new energy vehicle sector, retail sales from August 1 to 24 reached 727,000 units, a 6% year-on-year increase, with a penetration rate of 56.6% [2] - Cumulative retail sales for new energy vehicles this year reached 7.182 million units, marking a 27% year-on-year growth, while wholesale reached 711,000 units in the same period, an 11% year-on-year increase [2] - Cumulative wholesale for new energy vehicles this year reached 8.345 million units, reflecting a 33% year-on-year growth [2] Group 3 - Recent launches of new models by brands such as Geely and Huawei have seen strong pre-order numbers, with Geely's Galaxy M9 receiving over 40,000 pre-orders in 24 hours and Huawei's H5 achieving 25,000 pre-orders in just one hour [3] - The new Xiaopeng P7 model garnered over 10,000 pre-orders within 7 minutes of its launch, indicating a robust market response to new vehicle releases [3] Group 4 - The penetration rate of L2-level and above smart driving assistance features in new energy vehicles is projected to reach 82.6% by mid-2025, with significant growth in the market for vehicles priced below 160,000 yuan [4] - The integration of AI in the automotive industry is accelerating, with government initiatives promoting the development of smart connected vehicles [4] - Huawei's approach to autonomous driving technology favors the World Action (WA) model over the Vision Language Action (VLA) model, believing it to be the ultimate solution for achieving true autonomous driving [4]