Nan Fang Du Shi Bao·2025-09-02 03:48Core Viewpoint - The implementation of the "Artificial Intelligence Generated Synthetic Content Identification Measures" began on September 1, requiring explicit and implicit identification of AI-generated synthetic content across various platforms [1][4]. Group 1: Regulatory Compliance - DeepSeek has announced the addition of identification labels for AI-generated content on its platform to prevent public confusion and misinformation [4]. - Douyin has launched two core features: an AI content identification function to assist creators in labeling AI content, and an AI content metadata identification function for content traceability [4][5]. - WeChat has indicated that AI-generated content accessed through its platform may carry explicit or implicit labels to help users identify such content [5]. - Bilibili has upgraded its content governance capabilities to comply with the new regulations, providing options for creators to label AI-generated content [5]. Group 2: User Responsibilities - Users on Douyin must actively add explicit labels when creating or publishing AI content, and Douyin will verify and supplement labels for suspected AI-generated content [5]. - Users are prohibited from maliciously deleting, altering, or concealing identification labels for AI-generated content across platforms [4][5]. Group 3: Industry Concerns - Previous investigations have revealed illegal activities involving AI-generated content, such as deep forgery and misleading practices for profit [6].