稳中有涨！比音勒芬发布2025年半年度业绩

Core Performance Highlights - In the first half of 2025, the company achieved operating revenue of 2.103 billion yuan, representing a year-on-year growth of 8.63% [1][2] - The net profit reached 414 million yuan, showcasing the company's strong brand competitiveness with a gross margin of 75.92% [2] - The operating cash flow net amount was 336 million yuan, with available funds reaching 2.6 billion yuan, indicating robust financial health [1] Strategic Initiatives and Market Positioning - The company has significantly increased its online sales revenue by 71.82%, contributing to 10.18% of total revenue, driven by partnerships with platforms like Tmall and JD [5][7] - The brand's young consumer strategy is evident, with 70% of new offline VIP members being born in the 1980s and 1990s, and over 30% of Tmall flagship store followers being under 30 [5][7] - The company has expanded its physical presence with 1,328 stores, including 672 direct-operated and 656 franchised stores, enhancing its market penetration [5][7] Innovation and R&D Investment - The company has increased its R&D investment to 3.92% of revenue, focusing on fabric, process, and design innovations to strengthen product competitiveness [8] - The core apparel category has seen a year-on-year growth of 12%, reflecting the effectiveness of the company's innovation strategy [8] Long-term Growth Strategy - The company aims for a tenfold growth over the next decade, targeting total revenue of 30 billion yuan by 2033, with its core brand contributing 15 billion yuan [9] - The strategic focus on high-end, youthful, and international markets is expected to solidify the company's position as a long-term growth benchmark in the high-end apparel sector [9]