（活力中国调研行）一船览尽锦江花月 夜经济重塑文旅消费新时空

Core Insights - The article highlights the transformation of Chengdu's night economy through the "Night Tour of Jinjiang," which combines historical, technological, and consumer experiences to redefine cultural tourism consumption [2][5]. Group 1: Night Tour of Jinjiang - The "Night Tour of Jinjiang" extends traditional cultural tourism hours into the night, creating a new consumption scene through a "boat+" model that integrates water, banks, streets, and boats [2][4]. - Tourists can experience various themed boats, such as hot pot boats and digital MR boats, and enjoy activities at the riverside market and cultural spaces after disembarking [4][5]. - In August 2023, the project attracted approximately 2.9 million visitors and generated revenue of about 24.88 million RMB from January to August 2023 [4]. Group 2: Growth of Night Economy - The popularity of the "Night Tour of Jinjiang" reflects the broader growth of China's night economy, with a reported 100% increase in search and review volumes related to night tours in July 2023 compared to the previous month [5]. - The Chinese government has encouraged the extension of operating hours for popular tourist attractions and cultural venues to boost night-time tourism [5]. - Various cities in China, including Chengdu, Shanghai, Guangzhou, and Hangzhou, are enhancing their night tourism offerings through ecological improvements, technological integration, and cultural exploration [5].