Core Viewpoint - The People's Bank of China Hunan Branch is actively promoting the "payment for the people" concept, focusing on enhancing payment services for the elderly, thereby improving their satisfaction and accessibility to financial services [1][2]. Group 1: Standardization and Infrastructure - The Hunan Branch has prioritized the construction of bank outlets as a key task for elderly payment services, guiding local banks to implement standardization in elderly-friendly facilities, with 9,230 bank outlets completing accessibility renovations [2]. - 55 bank outlets have been recognized as "Elderly Payment Service Demonstration Outlets" in the province [2]. - Various supportive facilities have been added, including green service channels, love service windows, and accessibility features like love seats and magnifying glasses [2][3]. Group 2: Service Enhancement and Community Integration - Banks are modifying self-service devices to include features like large print and voice reading to simplify operations for elderly customers [3]. - The Hunan Branch encourages collaboration between banks and government departments to enhance social security services, with initiatives like dedicated service areas for social security card applications [3]. - A total of 497 elderly-friendly payment service scenarios have been established, including 176 for elderly meal assistance and 250 for medical institutions [4][5]. Group 3: Digital Transformation and Online Services - The Hunan Branch is guiding banks to adapt online services for the elderly, addressing issues like visibility and ease of use, with the introduction of a "senior mode" in mobile banking apps [7]. - Features such as large fonts, voice navigation, and dedicated customer service for seniors have been implemented to enhance user experience [7]. - Banks are also providing home service options for elderly customers who cannot visit branches, ensuring they can access essential banking services [7]. Group 4: Awareness and Education - The Hunan Branch emphasizes financial literacy and risk prevention as part of its elderly service initiatives, promoting awareness through various channels [8]. - Banks are utilizing social media platforms to disseminate information and educate elderly customers about mobile payments and fraud prevention [8]. - Community outreach activities are being conducted to enhance the understanding of financial services among the elderly, using engaging methods like quizzes and live demonstrations [8].
湖南 贴近“银发族” 金融有温度
Jin Rong Shi Bao·2025-09-02 05:34