山东宁津 金融“巧劲”撬动消费大市场

Core Viewpoint - Consumption is a key driver of economic growth and high-quality development, with Shandong Ningjin Rural Commercial Bank actively promoting consumption through product innovation, scenario building, and service enhancement [1] Group 1: Financial Support and Innovation - Ningjin County is the largest commercial fitness equipment production base in China, with nearly 3,000 enterprises and a market share of 70% in the domestic commercial fitness equipment sector, generating an annual output value of nearly 14 billion [2] - Shandong Shuyoute Fitness Technology Co., Ltd. has achieved significant growth with the support of Ningjin Rural Commercial Bank, which provided a financing solution of 9.8 million for the company's digital production line upgrade [2][3] - The bank has issued 60 policy-related credit products, including "intellectual property pledge loans," totaling 181 million, to support local enterprises [3] Group 2: Credit Expansion and Diverse Consumption Scenarios - Ningjin Rural Commercial Bank provided a credit support of 9.8 million to KLT Composite Materials Co., Ltd., enabling the introduction of advanced carbon fiber bicycle production technology [4] - The bank has conducted extensive outreach to small and micro enterprises, increasing the number of credit accounts to 23,600, an increase of 3,583 since the beginning of the year, with a coverage improvement of 2.41 percentage points [6][5] Group 3: Industry Development and Market Demand - Shandong Antian New Materials Technology Co., Ltd. has increased its production capacity to 50,000 sets annually, with sales exceeding 80 million, thanks to the bank's financial support [7] - The bank has issued a total of 7.238 billion in entity loans, with a growth of 381 million and an increase of 5.55% since the beginning of the year, including 218 loans to private enterprises totaling 1.973 billion [8]