Jin Rong Shi Bao·2025-09-02 05:34Core Viewpoint - The People's Bank of China (PBOC) in Bazhong is implementing a series of practical measures to enhance financial services for the elderly population, which constitutes a significant portion of the local demographic, aiming to improve their access to banking services and overall financial well-being [1]. Group 1: Building a Service Network for the Elderly - The PBOC in Bazhong has established a comprehensive service network to address the financial needs of elderly individuals, particularly in rural areas where banking services are limited [2]. - Initiatives include the construction of accessible banking outlets, installation of "love windows" for elderly customers, and the provision of essential services such as cash withdrawal and passbook services [2]. - The bank has also deployed over 360 passbook ATMs in remote towns and upgraded 869 rural financial service platforms to integrate high-frequency services like payments and medical insurance [2]. Group 2: Enhancing Service Quality - The PBOC has focused on upgrading the quality of services for the elderly by optimizing service processes and providing dedicated staff to assist elderly customers [3]. - Training programs for frontline staff have been implemented to improve communication skills and emergency response capabilities [3]. - Post-implementation statistics indicate a 40% reduction in the time taken for elderly customers to complete transactions and a satisfaction rate of 98.6% [3]. Group 3: Creating a Brand for Elderly Services - The PBOC has developed the "Bashiyi Payment" brand, which includes a comprehensive service framework aimed at bridging the digital divide for the elderly [4]. - Various initiatives have been launched, such as financial education classes in senior universities and community centers, and the establishment of a "Silver Medical Platform" for seamless medical payments [4]. - Since 2025, the city has conducted 1,955 financial education sessions, reaching approximately 29,000 elderly individuals to enhance their financial security [4].