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众安保险启动“百城助跑计划” 打造一站式运动服务平台

Core Insights - ZhongAn Online Property Insurance Co., Ltd. has launched the "Hundred Cities Running Plan" to promote scientific and sustainable health through sports [1][3] - The plan marks the transition from the 1.0 era of product supply to the 2.0 era of cross-ecosystem collaboration in ZhongAn's sports ecosystem [3][4] Group 1: Program Overview - The "Hundred Cities Running Plan" is a one-stop sports service platform designed specifically for runners, covering over 100 cities and 150 various running events in its first phase [4][6] - Participants in the plan can enjoy six major benefits, including direct access to certified events, interactive gameplay, equipment exchange, personalized event management, comprehensive health coverage, and influencer support [4][6] Group 2: Strategic Partnerships and Endorsements - ZhongAn has partnered with renowned event IPs, event operation organizations, sports equipment brands, medical institutions, and insurance intermediaries to enhance user experience [3][4] - Chinese marathon athlete Li Meizhen has been signed as the brand ambassador to promote the scientific exercise concept and support the "Hundred Cities Running Plan" [7] Group 3: Industry Context and Trends - The "Healthy China" initiative is driving the integration of sports, medicine, and insurance, with a growing number of people participating in sports, exceeding 514 million by 2024 [8] - The shift from "advocating fitness" to "scientific fitness" reflects a more refined and systematic approach to long-term health [8] Group 4: Innovation and Future Directions - ZhongAn has a history of innovation in sports insurance, evolving from the "Step-by-Step Insurance" product launched in 2015 to providing insurance coverage for marathon events [9] - The company aims to deepen its connection with the sports community and create more precise, warm, and practical sports product matrices [9]