凉山以活动擦亮美食招牌，促进文旅产业发展 以烟火“流量” 解锁消费密码

Core Insights - The article highlights the successful integration of food and tourism in Liangshan Prefecture, particularly through the barbecue industry, which has generated nearly 2 billion yuan in annual revenue and created numerous jobs [3][6] - The third Daliangshan Barbecue Food Festival, held from August 24 to 25, showcased various barbecue skills and attracted many visitors, further promoting the local culinary culture [3][6] - Liangshan is leveraging its unique food culture to enhance tourism, with initiatives aimed at creating a strong brand identity for "Liangshan Barbecue" [6][7] Industry Development - The barbecue industry in Liangshan has seen significant growth, with annual revenues approaching 2 billion yuan and the inclusion of barbecue-making techniques in the local intangible cultural heritage list [3][6] - The region is actively promoting its barbecue culture through events like the barbecue skills competition, which attracted participants from nearly 20 regions across the country [6] - Liangshan's strategy includes integrating ethnic festivals, food culture, and agricultural products to stimulate consumer activity and enhance the tourism experience [3][6] Consumer Engagement - The barbecue food season featured a "1+N" spatial layout to optimize consumer experience, with multiple venues allowing visitors to sample local specialties and enjoy cultural performances [5][6] - Liangshan has introduced 1 million yuan in consumer vouchers and targeted discount policies to boost market activity during the barbecue festival [6] - The region has launched a series of promotional activities, including a trade-in program for consumer goods, which has seen participation from over 12,500 individuals and generated sales of 1.787 billion yuan [8]