Core Insights - The summer consumption boom is driving economic growth, with MINISO LAND achieving impressive sales figures in August, reaching 16 million yuan, setting a record for single-store monthly sales for MINISO globally [1] - IP products are the main driver of performance, accounting for 83% of sales at the MINISO LAND store [1] - The successful implementation of the "large store strategy" and the explosive market potential of MINISO are evidenced by the store's achievement of over 100 million yuan in sales within the first nine months of operation [1] Financial Performance - For the second quarter of 2025, MINISO Group reported total revenue of 4.97 billion yuan, reflecting a year-on-year growth of 23.1% [1] - As of the end of June, MINISO LAND has expanded to 11 stores across major cities including Shanghai, Beijing, Guangzhou, and Chengdu, with an average monthly store efficiency reaching several million yuan [1]
MINISO LAND全球壹号店单月销售额1600万元，创名创优品全球单月单店历史新高