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红蜻蜓:举办成立三十周年活动 构建多元品牌矩阵

Group 1 - The core theme of the event is "Walking with Style, Relaxed and Balanced," celebrating the 30th anniversary of the company and its new positioning as a "fashion leisure footwear lifestyle brand" [1] - The chairman emphasizes the brand's philosophy of "cultural prosperity in business," integrating shoe culture and heritage craftsmanship to balance the past and future [1] - The company has proactively laid out plans for industrial internet and industry models three years ago, focusing on digital transformation through technology in product development, supply chain, and operations [1] Group 2 - The company plans to leverage AI and industrial internet to create a more precise service system in collaboration with ecosystem partners, driving the brand into a new era [1] - The brand will continue to launch products that meet the needs of young consumers, covering various lines including footwear for men, women, and children, while balancing fashion and comfort [1] - The company officially announces its entry into the bag sector, aiming to provide consumers with a one-stop solution for shoe and bag matching [1] Group 3 - The company will build a brand matrix that includes the main brand RED DRAGONFLY, footwear experience space VALIMART, Korean outdoor brand KOLPING, and street casual shoe brand GONGJI, to meet diverse consumer needs [2]