“村咖”香动山水间

Core Insights - The coffee industry in Yunnan is experiencing significant growth, with coffee planting area expected to exceed 1.2 million acres and production surpassing 140,000 tons by the end of 2024, accounting for over 98% of the national total [1] - The agricultural output value of Yunnan's coffee is projected to reach nearly 5 billion yuan, reflecting a year-on-year increase of 13% [1] - The integration of coffee with rural tourism and other sectors is revitalizing local economies and creating new job opportunities for residents [2] Group 1 - The rise of "village coffee" (村咖) is not only a scenic attraction but also a lucrative opportunity, contributing to the local economy [1] - Young entrepreneurs are returning to rural areas to engage in coffee-related businesses, enhancing community vitality [2] - The "one household, one business model" is being implemented, allowing traditional coffee farmers to transition into new roles such as guesthouse managers and coffee artisans [2] Group 2 - The coffee industry in Yunnan has developed a mature supply chain, with diverse business models emerging that combine coffee with tourism, film, and education [3] - Unique local products, such as coffee-themed crafts and snacks, are enhancing Yunnan's coffee brand and contributing to rural revitalization [3] - Yunnan's coffee exports reached a value of 650 million yuan in the first half of 2025, marking an 8.4% year-on-year growth and reaching 34 countries and regions [2]