AI生成内容强制“打标”,内容安全治理迈出关键一步
Xin Hua She·2025-09-02 09:36

Core Viewpoint - The implementation of the "Identification Method for AI-Generated Synthetic Content" marks a significant step towards the regulation of AI-generated content in China, requiring explicit and implicit identification for all AI-generated materials [1][2][3] Group 1: Regulatory Framework - The "Identification Method" establishes a dual identification requirement, mandating both explicit and implicit markers for AI-generated content to enhance transparency and accountability [2][4] - Explicit identification must be clearly visible to users, while implicit identification involves embedding metadata within the content files [4][5] - The regulation aligns with existing laws such as the Cybersecurity Law and the Data Security Law, creating a comprehensive legal framework for content governance [2][3] Group 2: Industry Impact - The regulation aims to promote the standardized development of the AIGC (AI-Generated Content) industry, compelling companies to integrate compliance into their content creation processes [3][5] - By establishing a credible content identification system, the regulation seeks to rebuild public trust in AIGC technologies [3][5] - The regulation is considered a pioneering model globally, being the first government-led initiative to enforce mandatory identification through technical standardization [3][6] Group 3: Implementation Challenges - Despite the regulatory framework, challenges remain in effectively identifying and managing AI-generated misinformation, as users may find ways to bypass identification measures [6][7] - The responsibility for content verification is distributed among service providers, content platforms, and application distribution platforms, which may lead to increased accountability for content platforms [6][7] - The need for enhanced technical solutions for implicit identification and international cooperation in content governance is emphasized to address cross-border challenges [7]