活力中国调研行 | 成都1–7月离境退税额增235%：“即买即退”激发境外游客消费热情

Core Insights - The implementation of the "immediate refund" policy for outbound tourists in Chengdu has significantly boosted consumer spending and enhanced the shopping experience for international visitors [1][2][4] Group 1: Growth in Tax Refunds - Chengdu has seen a 200% year-on-year increase in tax refund transactions from January to July this year, with the total refund amount rising by 235% [1] - The sales amount of goods has increased by 195% during the same period, indicating a strong correlation between the tax refund policy and consumer spending [1] Group 2: Enhanced Shopping Experience - The "immediate refund" service allows tourists to receive cash refunds instantly at the point of sale, reducing the previous refund process time from two hours to less than half an hour [2] - The number of tax refund transactions at the DJI Hasselblad IFS concept store increased from two to 40 in just a few months, demonstrating a 20-fold growth in customer engagement with the refund service [2] Group 3: Strategic Location of Refund Points - The tax refund points have been strategically relocated from international airports to commercial complexes, allowing tourists to receive refunds immediately after shopping, thus enhancing their overall experience [4] - The Chengdu IFS, along with the Spring Street tax refund district, has over 180 stores participating in the refund program, covering various consumer categories such as bags, clothing, electronics, and cultural products [6] Group 4: Future Prospects - By June 2025, the number of tax refund stores in Sichuan is expected to reach 454, with over 100 stores offering the "immediate refund" service [6] - The implementation of this policy is anticipated to attract more foreign tourists to Sichuan, aiding Chengdu in its goal to become an international consumption destination [6]