YiwealthSMI｜市场行情回归，基金社媒营销有什么新趋势？

Group 1 - The Fund Social Media Index for July 2025 shows stability, with HSBC Jintrust Fund being the only new entrant in the top 18 rankings [1] - The Douyin platform highlights the success of the Huaxia Fund's "DeepTalk Monthly Discussion" series, which has garnered over 100,000 likes and a total of 1.833 million views across 10 episodes, indicating a shift towards more professional content among finance users [1] - The Huaxia Fund's episode focused on the development of China's aerospace industry, while the Hu'an Fund's content addressed workplace culture, emphasizing the brand's commitment to integrity [1] Group 2 - On the Video Account platform, Tianhong Fund's top piece creatively integrates the "anti-involution" trend with insights into the photovoltaic industry, attracting significant user engagement [2] - The average viewership for live broadcasts on the Wealth Account platform has surged to 218,000 in July 2025, a 263% increase year-on-year, reflecting a revival of traditional financial content in new media [2] - The top live broadcast from Nuon Fund achieved over 2 million views, marking a peak in live streaming traffic since 2024, showcasing user interest in cutting-edge technology [2] Group 3 - The WeChat public account rankings feature content focused on market trends and promotional activities, with various funds offering incentives such as red envelopes to engage users [3]